GUESS is an American brand of clothes and accessories, one of the largest and most successful brands in the fashion world. GUESS was founded in 1981 by the Marciano brothers. In the early 80s, jeans clothing lacked fashion zest. The Marciano brothers saw this as an opportunity of introducing the European style in application of the traditional American fabric. The original Marciano design helped change the perception of jeans clothing forever. They created a line for all times, full of sensuousness and innovation.
GUESS was one of the first to start making designer jeans for women and subsequently for men, too. Since 1984, GUESS has been offering a collection of watches and a collection of children’s clothes.
For many years, GUESS image was recreated in unforgettable advertising campaigns that made everyone aware of this brand. GUESS advertising campaigns feature the world’s sexiest women – Carla Bruni, Naomi Campbell, Claudia Schiffer, Drew Barrymore, Anna Nicole Smith and many others.