All considerate shopping fans, both female and male, were dreaming of an outlet in the Urals. It’s a long way to European outlets, and brand articles in shopping malls are sold at cruelly high prices. The outlet will change everything!

On December 18, the first regional Brands’ Stories outlet in Russia is opening in Ekaterinburg. Let’s find out how an outlet is different from a regular shopping mall and why Ural residents should take notice of it.